Thought I’d dress up for this page
in my best (and most expensive) outfit
Designer
thinker
Adventurer
Observer
Learner
Diver
Explorer
Hi! I’m Soogi Choi, a product designer based in Los Angeles.
I design digital experiences for working professionals with complex workflows and real-world pressure — from job-searching nurses to teachers planning lessons.
I simplify complexity and design with intent. I turn research into intuitive flows, communicate clearly across teams, and focus on making UI feel as good as it looks.
Hi! I’m Soogi Choi, a product designer based in Los Angeles.
I design digital experiences for working professionals with complex workflows and real-world pressure — from job-searching nurses to teachers planning lessons.
I simplify complexity and design with intent. I turn research into intuitive flows, communicate clearly across teams, and focus on making UI feel as good as it looks.
Aya Healthcare
Product Designer II
January 2024 - Present
2024 - Present
Develop for Good
Product Designer
May 2023 - March 2024
2023-2024
Norton Bay Watershed Council
Product Designer
February 2023 - April 2023
Before UX, I was a fashion merchandiser (basically a PM in fashion), juggling projects across global teams that never slept 24/7. That’s where I learned that great products start with strong cross-functional support.
What I loved most about fashion was how human everything was. Garments were made, tested, and approved by people, not just systems.
That human-centered mindset is still at the heart of my work in UX — where we listen, observe, and design with people in mind.
Before UX, I was a fashion merchandiser (basically a PM in fashion), juggling projects across global teams that never slept 24/7. That’s where I learned that great products start with strong cross-functional support.
What I loved most about fashion was how human everything was. Garments were made, tested, and approved by people, not just systems.
That human-centered mindset is still at the heart of my work in UX — where we listen, observe, and design with people in mind.
Brands I worked with, name of few ↓
Along the way, I’ve lived and worked in four countries, and traveled the world. These experiences taught me to approach both design and teamwork with empathy, curiosity, and an open mind.
I bring that perspective into everything I create by building inclusive, intuitive experiences rooted in how people actually live and work.
Along the way, I’ve lived and worked in four countries, and traveled the world. These experiences taught me to approach both design and teamwork with empathy, curiosity, and an open mind.
I bring that perspective into everything I create by building inclusive, intuitive experiences rooted in how people actually live and work.
That’s a bit about me. The rest? Let’s chat sometime.
That’s a bit about me. The rest? Let’s chat sometime.
soogi.cc@gmail.com
