soogi.cc@gmail.com

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Soogi Choi

Soogi Choi

Soogi Choi

Soogi Choi

product designer

Insight diver

systems thinker

scuba divemaster

Round-the-world traveler

To say: soo-gee

like boogie

(the dance)

Currently

Product designer II

at Aya Healthcare

Disco Ball
Disco Ball

A product designer crafting mobile and web apps for working professionals (nurses, teachers, recruiters, and job seekers) who need more than a simple product.

I dive into complex workflows and systems, reading between the clicks to uncover silent struggles and turning insights into impactful designs.

Based in Southern California.

A product designer crafting mobile and web apps for working professionals (nurses, teachers, recruiters, and job seekers) who need more than a simple product.

I dive into complex workflows and systems, reading between the clicks to uncover silent struggles and turning insights into impactful designs.

Based in Southern California.

Selected work below

/ 2024 - Present / – Case study wip

Aya Healthcare

Aya Healthcare is the largest healthcare talent software and staffing company in the US., helping healthcare professionals access the most jobs and exclusive opportunities.

At Aya, I design for Aya Talent Marketplace, focusing on user engagement, communication, job search and submittal workflows, and timecard management.

Timecards for healthcare professionals

Redesigned the legacy timecard using new design systems, addressing complex logics and edge cases across 7 platforms

65% of web users shifted to the mobile app within two weeks

App communication that boosts engagement

Introduced personalized alerts to healthcare job seekers—delivering the right updates to the right audience at the right time, yet scaleable

84% push opt-in rate (+13% then industry benchmark) at MVP

/ 2023-2024 / – Case study WIP

Develop for Good

Develop for Good connects nonprofits with emerging designers and engineers to build products for social impact.

I partnered with Sawa Africa, a nonprofit supporting education in Kenya. We built a mobile app that helps elementary educators close gaps in literacy and numeracy.

Mobile app for lesson planning

Designed a mobile app from 0 to 1 that helps teachers in Kenya streamline lesson planning and bridge early education gaps

Admin for teacher mentorship

Added admin workflows tailored to different educator roles, enabling mentorship, oversight, and support directly within the app

Soogi Choi

Randomly inspired by

my diy disco manta

© 2025 all lights reserved

soogi.cc@gmail.com

Copied

Soogi Choi

Randomly inspired by

my diy disco manta

© 2025 all lights reserved

soogi.cc@gmail.com

Copied

Soogi Choi

Randomly inspired by

my diy disco manta

© 2025 all lights reserved

soogi.cc@gmail.com

Copied